Affiliate Marketing: Tips, Tricks, and Best Practices for 2025Since the late 1990s, affiliate marketing has been a buzzword on the internet. This potential money-maker is often the source when you hear about those incredible, if not common “I made a fortune $$$ blogging! If you create beauty tutorials, skincare reviews, or influencer content, thi… Read More

Affiliate Marketing Collaborative Articles 64 ArticlesPartnerCentric emphasizes using the right mix of high-quality affiliates, selected for their contextual relevance to the intention behind consumer engagement with a publisher’s content. According to PartnerCentric, incrementality analysis is a key aspect of t… Read More

A Guide to AI Marketing Analytics for Marketing ProfessionalsOtterautomates marketing meeting tasks before - summarizing each of your meetings and collating action items discussed in one place to save you time throughout the process. Transcribe discussions and identify key topics in real time — and streamline the follow-up later. Explore the top … Read More

AI in Marketing: Trends, Platforms, and How to Train TeamsThere are big debates around AI in marketing and its impact on creativity, work quality, and job availability. Like any new, disruptive technologies, it's normal for marketers to have these concerns. But AI and machine learning technologies are meant to complement human capabilities, not rep… Read More

How AI is Transforming Modern Marketing Strategies Park UniversityAI can dynamically adjust landing pages in real-time depending on the source of the traffic, past interactions, or customer preferences. According to recent statistics, 76% of marketing leaders believe that AI allows them to gain better insights into customer behavior. With AI, you c… Read More